With the advent of the DVR, one is now capable of watching television commercial free. You simply record your shows when they air and then watch them at your leisure and fast forward through the advertisements.
I have learned, however, that there is a strange opposite effect that this device creates. If I record something in syndication on some weirdo network while it airs at an absurd time, I can wind up with advertisements the likes of which I’ve never seen in my life. As you leave behind prime time and premium channels and start recording, say, House on the Slueth network (whatever the hell that is) at 3:00 AM you no longer see ads for Ford and Budweiser.
You see ads for…well I’ll be honest. It took me about seven times to even figure out what this was an ad for. The first six times through I was utterly fixated on the squirrel, his t-shirt and the truly awful song that he is singing. At least I think that’s what I was focused on. The whole thing is so disorienting it’s hard to recall. Fuck I’m not even sure that’s a squirrel.
At any rate, I give you the single worst advertisement I have ever seen aired on television: